Slowly but surely, YouTube has been able to bump up the number of “premium” content creators willing to hand over some of their stuff to the world’s biggest video site. Here’s yet another one: Funny or Die, the comedy site backed by Will Ferrell, Sequoia and HBO, among others.
Viral videos–you-gotta-see-this clips Web surfers pass along to each other without any prompting–are every marketer’s dream. Here’s HBO’s clever attempt to create one: Use an existing video that’s already popular on YouTube and try to piggyback off that to promote its excellent “Flight Of The Conchords” show.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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