Can the hype surrounding buzzy tech like Twitter, the Kindle and cloud computing get any louder? No, pronounces tech consultancy Gartner Inc., which has a very official-looking chart to make its case. But are you better off being on top of the “Peak of Inflated Expectations” or working your way up the “Slope of Enlightenment”? Who knows?
The good news: Gartner finds an ad market that’s going to grow 600 percent. The bad news: You already know about it. And it’s tiny.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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