Twitter’s real-time search capability is a powerful tool–if you want to know what people are talking about on Twitter. If you want to know what people are interested in on the Web, though, it’s a different story. It’s a difference worth thinking about if you’re an Internet company thinking about shelling out a lot of money for the start-up.
Last fall, a small but vocal group of Twitterers managed to shame Johnson & Johnson into apologizing for one of its Motrin ads.
This weekend’s replay: a howl of outrage, amplified and directed via Twitter at Amazon, which may or may not have instituted a boneheaded policy regarding “adult” books on its site. Or “adult” books aimed at gay and lesbian readers. Or something.
No matter what really happened, the retailer is now in a real pickle.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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