Thursday, July 9, 2009
Starz Joins Comcast’s “Web TV You’ll Pay to See” Lineup
Liberty Media’s Starz Entertainment has signed on to Comcast’s “On Demand Online” program, which is the first test of the cable industry’s “authentication”/“entitlement” strategy. Or, as I like to call it, “Web TV You’ll Pay to See.”
Starz, which has the cable and Web rights to much of the Disney catalog, among other assets, says it will make some of those films, including “Wall-E” and “High School Musical 3,” available for Comcast’s test, which is supposed to launch this month. Also available: TV series like “Crash” and non-Disney movies like Sony’s “Step Brothers.”
