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Monday, August 24, 2009

A Tall Tale: Did Twitter Really Save Tarantino’s “Inglourious Basterds”?

basterds-sceneEarlier this summer, Twitter was blamed for torpedoing movies like “Bruno” and “Funny Business.” Now the micromessaging service is being heralded for giving Quentin Tarantino’s “Inglourious Basterds” a big boost. Actual evidence that Twitter has any effect at all on box office revenue is scant at best. But this is a story Hollywood is going to love anyway.

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Tuesday, December 2, 2008

Newest Unpleasant Ad Numbers: Mortgage Ads Down 62 Percent

It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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