Don’t say they didn’t warn you: Last week, Yahoo formally rolled out its new $100 million-plus marketing campaign. Today, the TV ads begin. Here’s what you’ll be getting if you watch AMC, ESPN, USA, Comedy Central, Bravo or any of the broadcast networks in the U.S.
CEO Carol Bartz explains what Yahoo is getting for its $100 million ad campaign, its first global marketing effort, which was launched today in New York during Advertising Week.
Here’s the rundown of Bartz’s press conference on the branding blowout.
In order to move from money pit to profit center, YouTube has to spend less, which is hard for the site to talk about. And it needs to sell more ads on more videos–which YouTube is happy to talk about. Hence, yesterday’s news that YouTube would start selling against “viral videos.”
IAC’s search engine has stagnant market share and declining revenue. Here’s one way to fix the latter, brought to you by Ben Stiller and pals.
Apple says its customers have downloaded one billion apps for the iPhone and iPod touch from its iTunes store. You can learn more by reading one of the many stories about the milestone or by visiting Apple’s site. Or you can visit the homepages of big Web publishers like the New York Times, The Wall Street Journal or CNET.com, all of which have once again handed over prime real estate to Apple for another intrusive/interesting ad.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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