Here’s another e-reader clamoring for attention in a Consumer Electronics Show full of e-readers: The Skiff Reader, produced by a company funded by publisher Hearst Corp. and supported by Sprint. But in many ways, the Skiff Reader’s specs are beside the point, because the real point of its parent company isn’t to produce e-reader devices at all–it wants to create a publishing and distribution platform. Does this sound familiar? And does it sound like something another publisher might want to buy?

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Condé Nast has taken another small step into the future of digital magazines: The publisher has put a second edition of its GQ magazine up for sale on Apple’s iTunes Store. Seminude pop star aside, this doesn’t seem as sexy as the Tablet of Tomorrow talk. But the fact that people are indeed buying magazines in digital form seems pretty relevant to me.

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You’ve been reading about it for a couple of months and now it’s finally official: The magazine industry is forming its own joint venture to control distribution of digital products that don’t yet exist.

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Last month, Condé Nast played show-and-tell with its concept of a digitized magazine. Today it’s Time Inc.’s turn: The publisher is demoing a concept version of Sports Illustrated it says will be able to run on whatever tablet Apple or any else has up their sleeves.

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Here’s yet another content creator that’s convinced Apple has a tablet device in the works: Condé Nast says it will have a digital version of Wired magazine ready for the purported gadget by the middle of next year and will eventually create similar versions for all of its 18 titles.

But Condé, like other publishers, says Apple won’t actually talk to the company about its plans for the device–or even acknowledge that it has plans.

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