Tuesday, November 25, 2008
Facebook, MySpace Users to Advertisers: Don’t Even Bother
Not that most advertisers need convincing, but here’s yet more anecdotal evidence that trying to reach the users of social networks like Facebook and MySpace is…difficult.
Social-network users are less likely to click on an ad, and less likely to buy something, than Web users in general, says analyst shop IDC: 79 percent of Web surfers clicked on at least one ad in the past year, but only 57 percent of social-network users did.
