CEO Carol Bartz explains what Yahoo is getting for its $100 million ad campaign, its first global marketing effort, which was launched today in New York during Advertising Week.
Here’s the rundown of Bartz’s press conference on the branding blowout.
Here’s yet another fan of the Kindle, Amazon’s much-hyped e-book reader: News Corp. CEO Rupert Murdoch, who likes the device enough that he’s considering investing in a Kindle rival.
Video site Veoh, one of the biggest players in the “who will be the next YouTube” competition, is restructuring the company, laying off a good chunk of its staff and replacing CEO Steve Mitgang with founder Dmitry Shapiro. Shapiro says the company, which has been primarily focused on playing video and selling ads on its own site, will now be concentrating on a new “Video Compass” player that users will have to download onto their Web browsers in order to use.
I realize people have bigger things on their minds these days, but how did the blogosphere not pick up on this yesterday? Because while it’s important to note that Intel has committed to spending $7 billion in the U.S., it seems that none of us Apple-obsessives noted this nugget: The President is a PC user.
CBS paid $1.8 billion for CNET last summer, and today it is dealing with the consequences: A re-org and layoffs. CBS execs won’t release a total for the number of people fired, so news will be coming out in piecemeal fashion for some time. In the meantime, here’s CBS Interactive’s new corporate structure, detailed in an internal memo distributed late today.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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