Microsoft’s first series of Web video ads for Internet Explorer 8 didn’t seem to garner much attention. But its latest one did: It features a married couple, an unspeakable porn site and a lot of vomit. Now Redmond says that was probably a mistake.
Microsoft is throwing a ton of money into an ad campaign for its Bing search engine, hoping to claw back some share from Google. But I don’t think it’s sinking quite as much into the new ads it’s running for its newish version of Internet Explorer.
Here’s a Yahoo story I can report with certainty: The company is getting out of the Internet radio business, by handing over its Launchcast streaming music service to CBS. The transition will kick in during the first few months of 2009, says Michael Spiegelman, who heads up Yahoo’s music unit. It’s one of a series of moves the company is making to essentially outsource its music offerings to third parties.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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