A digital advertising mystery: Who is running a scam involving bogus Hyundai ads, and what kind of scam is it, anyway? Neither the car company nor its ad agency is talking. Anyone have a theory?
Here’s your obligatory scary stat for the day: The ad recession that’s responsible for so many layoffs has been in effect for two years, by one count, and will extend for at least another year in the U.S. That would mark the first three-year decline in ad spending since the Great Depression. And no matter how you count, we’re in for more layoff pain ahead.
It’s now very old news that the online ad market is going to get roughed up next year. But by how much? Don’t bother guessing until the end of the month: Online ad execs say sales have basically stopped until the end of the holiday season.
At the UBS media conference, Interpublic’s Bob Coen kicks things off with his predictions for 2009. Like his colleagues, Coen has bad news: “Not going to be a very good year next year.” The numbers: Total U.S. ad spending will be down 4.5 percent; nonsearch Web ads up five percent.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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