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Friday, December 12, 2008

Online Ad Buys: On Hold for the Holidays

It’s now very old news that the online ad market is going to get roughed up next year. But by how much? Don’t bother guessing until the end of the month: Online ad execs say sales have basically stopped until the end of the holiday season.

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Monday, December 8, 2008

Your Daily Dose of Dour: WPP, Publicis Cut Ad Predictions

Good morning. Long week ahead, so let’s keep this short and sweet: At least two giant ad agencies are predicting lousy results for the coming year, for all the obvious reasons. Best-case scenario is that they’re overestimating the damage, and next year’s media layoffs won’t be quite as bad as they could be. Worst-case…

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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