Adobe is preparing to put magazines on Apple’s purported wondertablet. But what if that device, like Apple’s iPhone, doesn’t want to work with Adobe?

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Here’s yet another content creator that’s convinced Apple has a tablet device in the works: Condé Nast says it will have a digital version of Wired magazine ready for the purported gadget by the middle of next year and will eventually create similar versions for all of its 18 titles.

But Condé, like other publishers, says Apple won’t actually talk to the company about its plans for the device–or even acknowledge that it has plans.

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While Rupert Murdoch is busy thumbing his nose at Google, he is making more friendly overtures to other media players. Sources tell me his News Corp. may join the digital e-reader storefront that Time Inc. and other magazine publishers are putting together.

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Here’s another quick glimpse of the advertising market, courtesy of Viacom. The cable giant says ad sales are still down, but that the rate of decline is slowing. And in the fall of 2009, that constitutes pretty good news.

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Would you pay $30 a month to watch TV via iTunes?

That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me. The industry finds this idea both tempting and terrifying.

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Here’s a good way to get your hands on scarce venture capital money: Create a start-up geared around Twitter-like “real-time” sharing and conversations. The newest entrant: Hot Potato, a buzzy start-up that’s supposed to let users converse about a particular event, whether they’re attending it in person or watching from afar. When it’s up and running, that is. The five-man crew doesn’t have users or a product just yet. But it has just raised around $1 million.

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Condé Nast is still in layoff mode, but that hasn’t stopped the publisher from putting together an app worth writing about. It’s part of a digital magazine strategy that actually makes some sense.

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RealNetworks says more than 500,000 people have downloaded its all-you-can-eat music app. But it’s hard to tell what that number actually means.

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Spotify, the streaming music service Americans love talking about but can’t actually use, has given us even more to chat about: The company now promises to roll out some sort of TV service…some day.

Where? In Sweden, of course, which is where Spotify started, and which acts as a sort of test lab/best-case-scenario provider for the service.

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Google CEO Eric Schmidt used the opening moments of a New York City press conference to reinforce a message he’s been delivering for several weeks: The worst is over, things are looking up, and Google is spending accordingly.

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Google and Yahoo both expect mobile ads to provide big boosts. Time to rethink that notion, says Bernstein Research’s Jeffrey Lindsay, who says mobile will be a modest niche business for the big guys.

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There 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?

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It took Apple a year to move its first 1.5 billion apps from its iTunes store. It took a mere 76 days to move the next 500 million.

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The new Wondertablet the guys at Gizmodo showed off last night looks cool. But you can’t actually touch one right now unless you know someone very connected at Microsoft. But you know what you can touch? Today? A PC you control by shoving your hands in a box full of mud. All you have to do is get yourself to Gizmodo’s awesome gadget gallery in New York during the next few days.

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Rupert Murdoch has been pushing The Wall Street Journal to raise its prices. Here’s one way to try it: Levy an additional fee for subscribers who want to use the paper’s iPhone or BlackBerry apps.

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