Condé Nast is still in layoff mode, but that hasn’t stopped the publisher from putting together an app worth writing about. It’s part of a digital magazine strategy that actually makes some sense.
Google and Yahoo both expect mobile ads to provide big boosts. Time to rethink that notion, says Bernstein Research’s Jeffrey Lindsay, who says mobile will be a modest niche business for the big guys.
It took Apple a year to move its first 1.5 billion apps from its iTunes store. It took a mere 76 days to move the next 500 million.
Adam Carolla, the former CBS radio host who started a podcast once he lost his job, has figured out how to turn his talent and Internet audience into money. He’s going back to work for CBS.
When Apple added a video camera to the iPhone last summer, the digerati declared that Flip, Cisco’s cheap digital video camera line, was dead. When Apple added a video camera to its cheap and tiny Nano iPod last week, the digerati heaped dirt on the camcorder’s grave.
You know what? I think the conventional wisdom is right on this one. Take a look at this clever side-by-side test.
Time to get the rumor mill kicked into high gear: Multiple music industry sources say Apple executives have told them the company is planning one of its famed keynote events for the week of Sept. 7. But in true Apple fashion, the company has been noncommittal about the exact date of the event and what it will be showing off.
Novelist Nicholson Baker loves books, but not Jeff Bezos’s device: “Amazon is very good at selling things. It isn’t so good, to date anyway, at making things…fortunately, if you want to read electronic books there’s another way to go. Here’s what you do. Buy an iPod Touch.”
This is now an Apple earnings-call tradition: Analysts try their hardest to convince Apple executives to express interest in the booming market for cheap netbooks and Apple executives make it perfectly clear how much disdain they have for netbooks. But an $800 iTablet? That’s something else altogether…
Apple iPhone and iPod Touch users have downloaded one billion apps for their devices in nine months. Someone other than Steve Jobs and co. ought to be able to make money from that, right? That’s more or less the logic behind Medialets, a start-up that serves up ads on Apple’s mobile applications, and to a lesser degree, programs designed for Google’s Android mobile platform. The New York-based company, founded last June, is announcing a $4 million Series A round led by Foundry Group. DFJ Gotham and angel investor Bobby Yazdani also participated.
Apple says its customers have downloaded one billion apps for the iPhone and iPod touch from its iTunes store. You can learn more by reading one of the many stories about the milestone or by visiting Apple’s site. Or you can visit the homepages of big Web publishers like the New York Times, The Wall Street Journal or CNET.com, all of which have once again handed over prime real estate to Apple for another intrusive/interesting ad.
Next to no news from the Apple earnings call this afternoon, which is just the way Apple execs like their earnings calls. Once again, the company provided no information about CEO Steve Jobs’s health except to note that he is still scheduled to come back to work in June. And the company continued to pooh-pooh the concept of netbooks–supercheap, supersmall laptops with very little horsepower that are the hottest part of the PC business right now.
There’s increasing evidence that Web surfers have responded to the crush of online advertising by training themselves to ignore the ads altogether. Bad news for marketers and publishers alike. Apple’s solution: Place the ads where you’re not used to seeing them. And make them so big–and so interesting–that you can’t look away.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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