Spotify, the streaming music service Americans love talking about but can’t actually use, has given us even more to chat about: The company now promises to roll out some sort of TV service…some day.
Where? In Sweden, of course, which is where Spotify started, and which acts as a sort of test lab/best-case-scenario provider for the service.
The music industry’s online forays have always inspired head-scratching, but this one is odd even by those standards: Project Playlist, the online music service currently being sued by Warner Music Group and Universal Music Group, is bolstering its tech staff by buying the assets of… a music service owned by Universal Music Group. But the lawsuits have yet to be resolved. Confusing? Of course.
Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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