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Friday, October 9, 2009

Exclusive: MySpace Gets a New Sales Boss–MTV Vet Nada Stirratt (Plus, an Internal Memo, Of Course!)

Nada_Stirratt

Employees at News Corp.’s MySpace have been waiting to find out who their new ad sales boss will be. And, here she is: Nada Stirratt, who until today was running digital sales for Viacom’s MTV Networks.

Stirratt has her work cut out for her. The struggling social networking site, HQed in Beverly Hills, has been trying to reboot its image, spur innovation in its product and, most of all, pull itself out of a too-long slump, even as longtime rival, Palo Alto, Calif.-based Facebook, has seen explosive growth.

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Thursday, August 20, 2009

MySpace Welcomes Media Link (and Wenda Millard!): The Complete Internal Memo

As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group.

Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.

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Monday, November 3, 2008

MySpace Campaigns for Ad Dollars–Will It Have to Come Clean After the Election?

MySpace pushes a pretend candidate to New York publishers and ad agencies. But the company’s real results come a day after election day: On Wednesday, parent company News Corp. will have to tell investors how the giant Web site’s ad sales are performing.

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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