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Monday, March 30, 2009

Is a Shorter Web Address Worth Big Money? bit.ly Raises $2 Million

bitly_puffersWhat’s the value of a service that takes a long Web address and makes it shorter–but doesn’t have a business model? Several million dollars, according to investors who have just sunk $2 million into bit.ly, a start-up incubated by the Betaworks gang.

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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