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Tuesday, August 25, 2009

David Puddy, Meet the Mac: Here’s the “Seinfeld” Crossover Apple Ad You’ve Been Waiting For

puddy-macIn the old days, Apple sometimes used bonafide celebrities to help hawk its products–either willing participants like Jeff Goldblum or, via the miracle of archival footage, icons like Einstein, Dylan and Lennon. But for its long-running “I’m a Mac” campaign, Apple has primarily relied on actors who are most famous for appearing in Apple ads. Here’s a new one that splits the difference: It features Patrick Warburton, best known as “Puddy” on Seinfeld

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Friday, May 8, 2009

Eleven Movies About Google’s Browser, One Cool Song

google-video-adWell, Google can’t say it’s not in the content business anymore. Here are 11 ads the company has commissioned to promote its Chrome browser. Most are designed to be “viral videos,” though you might see one of them on TV because Google will be buying some airtime for the spot using its TV Ads platform.

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Wednesday, October 29, 2008

Who Needs Seinfeld? Microsoft’s New Do-It-Yourself Ads

Microsoft’s new ads–assembled from video clips uploaded by Windows users themselves–are the latest creative effort by superstar agency Crispin Porter + Bogusky, and they’re great.

(MediaMemo actually liked all of the agency’s efforts, even the Seinfeld ads.)

But what do you think?

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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