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	<title>MediaMemo &#187; Jerry Seinfeld</title>
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	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>David Puddy, Meet the Mac: Here's the "Seinfeld" Crossover Apple Ad You've Been Waiting For</title>
		<link>http://mediamemo.allthingsd.com/20090825/david-puddy-meet-the-mac-heres-the-seinfeld-crossover-apple-ad-youve-been-waiting-for/</link>
		<comments>http://mediamemo.allthingsd.com/20090825/david-puddy-meet-the-mac-heres-the-seinfeld-crossover-apple-ad-youve-been-waiting-for/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 10:00:43 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Curb Your Enthusiasm]]></category>
		<category><![CDATA[Dylan]]></category>
		<category><![CDATA[Einstein]]></category>
		<category><![CDATA[I'm a Mac]]></category>
		<category><![CDATA[Jeff Goldblum]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Lennon]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Patrick Warburon]]></category>
		<category><![CDATA[Patrick Warburton]]></category>
		<category><![CDATA[Puddy]]></category>
		<category><![CDATA[Seinfeld]]></category>
		<category><![CDATA[sitcom]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10255</guid>
		<description><![CDATA[In the old days, Apple sometimes used bonafide celebrities to help hawk its products--either willing participants like Jeff Goldblum or, via the miracle of archival footage, icons like Einstein, Dylan and Lennon. But for its long-running "I'm a Mac" campaign, Apple has primarily relied on actors who are most famous for appearing in Apple ads. Here's a new one that splits the difference: It features Patrick Warburton, best known as "Puddy" on Seinfeld]]></description>
			<content:encoded><![CDATA[<p>In the old days, Apple sometimes used bonafide celebrities to help hawk its products&#8211;either willing participants like Jeff Goldblum or, via the miracle of archival footage, icons like <a href="http://myoldmac.net/SELL/AppleThinkDifferentPosters.htm">Einstein, Dylan and Lennon</a>. But for its long-running &#8220;I&#8217;m a Mac&#8221; campaign, Apple has primarily relied on actors who are most famous for appearing in Apple ads.</p>
<p>Here&#8217;s a new one that splits the difference: It features <a href="http://en.wikipedia.org/wiki/David_Puddy">Patrick Warburton</a>, best known as &#8220;Puddy&#8221; on &#8220;Seinfeld&#8221;*. A good chunk of Apple&#8217;s target audience will get a kick out of seeing a tertiary character from an iconic sitcom. And the chunk that doesn&#8217;t know or care about &#8220;Seinfeld&#8221; will be the none the wiser. Clever!</p>
<p>The really clever part, of course, is Apple getting the likes of me to distribute its advertising, gratis.</p>
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<p>Oh. Speaking of those Jeff Goldblum ads, this is an old meme but I find it entertaining anyway: Someone went ahead and took all of his old Mac spots and slowed them down to half-speed. Which gives you an impression of what Jeff Goldblum might be like if he was rambling on about Apple (AAPL) products at the end of a very long night of drinking. There&#8217;s a whole set <a href="http://www.weeklydig.com/blogs/erikzdp/jeff-goldblums-downward-spiral-work-fiction">here</a>, but this should give you a taste:</p>
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<p>*Jerry Seinfeld himself, of course, became a Microsoft (MSFT) pitchman for a <a href="http://kara.allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/?mod=ATD_search">brief, largely unsuccessful  stint</a> last year. But if you want to see him on TV this fall, check out the new season of HBO&#8217;s &#8220;Curb Your Enthusiam,&#8221; where he&#8217;ll be appearing with all of his old cast-mates.</p>
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			<wfw:commentRss>http://mediamemo.allthingsd.com/20090825/david-puddy-meet-the-mac-heres-the-seinfeld-crossover-apple-ad-youve-been-waiting-for/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Eleven Movies About Google's Browser, One Cool Song</title>
		<link>http://mediamemo.allthingsd.com/20090508/eleven-movies-about-googles-browser-one-cool-song/</link>
		<comments>http://mediamemo.allthingsd.com/20090508/eleven-movies-about-googles-browser-one-cool-song/#comments</comments>
		<pubDate>Sat, 09 May 2009 02:13:12 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Andrew LaVallee]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Digits]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[Google TV Ads]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Tim Meyers]]></category>
		<category><![CDATA[Ugly Betty]]></category>
		<category><![CDATA[web browser]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=7194</guid>
		<description><![CDATA[Well, Google can't say it's not in the content business anymore. Here are 11 ads the company has commissioned to promote its Chrome browser. Most are designed to be "viral videos," though you might see one of them on TV because Google will be buying some airtime for the spot using its TV Ads platform.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-7199" title="google-video-ad" src="http://mediamemo.allthingsd.com/files/2009/05/google-video-ad-250x150.png" alt="google-video-ad" width="250" height="150" />Well, Google can&#8217;t say it&#8217;s not in the content business anymore.</p>
<p>Here are 11 ads the company has commissioned to promote its Chrome browser. Most are designed to be &#8220;viral videos,&#8221; though you might see one of them&#8211;&#8221;Evolution of Simple&#8221;&#8211;on TV because Google (GOOG) will be buying some airtime for the spot using its TV Ads platform.</p>
<p>So really, it&#8217;s a twofer&#8211;an ad for both the browser and for Google&#8217;s attempt to break into television advertising, which hasn&#8217;t gotten very far to date.</p>
<p><a href="http://blogs.wsj.com/digits/2009/05/08/google-chrome-ads-coming-to-your-tv/">Andrew LaVallee at Digits</a>, a section of The Wall Street Journal, has more about the campaign, and you can download the browser <a href="http://www.google.com/chrome">here</a>. Unless you&#8217;re using an Apple (AAPL) computer, since Chrome doesn&#8217;t work (yet) on Macs.</p>
<p>I&#8217;m not a huge fan of any of these, but what do I know? I liked those Microsoft (MSFT) ads with Jerry Seinfeld that inspired much <a href="http://kara.allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/">braying</a> from the Web&#8217;s amateur ad critics.</p>
<p>Though I do sort of like the &#8220;Google Chrome&#8221; spot, with that Beatles/ELO soundtrack that turns out to be the work of someone named <a href="http://www.myspace.com/timmyersmusic">Tim Myers</a>. The song has also been used to sell Lay&#8217;s potato chips in a cool/creepy<a href="http://adweek.blogs.com/adfreak/2009/02/eat-lays-become-a-mindless-inflatable-doll.html"> Canadian commercial</a>; it also showed up on an episode of ABC&#8217;s &#8220;Ugly Betty.&#8221;</p>
<p>If you ask me, it sounds like something you would hear in an Apple ad.</p>
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			<wfw:commentRss>http://mediamemo.allthingsd.com/20090508/eleven-movies-about-googles-browser-one-cool-song/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Who Needs Seinfeld? Microsoft's New Do-It-Yourself Ads</title>
		<link>http://mediamemo.allthingsd.com/20081029/who-needs-seinfeld-microsofts-new-do-it-yourself-ads/</link>
		<comments>http://mediamemo.allthingsd.com/20081029/who-needs-seinfeld-microsofts-new-do-it-yourself-ads/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 15:50:21 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Crispin Porter + Bogusky]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=243</guid>
		<description><![CDATA[Microsoft's new ads--assembled from video clips uploaded by Windows users themselves--are the latest creative effort by superstar agency Crispin Porter + Bogusky, and they're great. 

(MediaMemo actually liked all of the agency's efforts, even the Seinfeld ads.) 

But what do you think?]]></description>
			<content:encoded><![CDATA[<p><img src="http://mediamemo.allthingsd.com/files/2008/10/seinfeld160.jpg" alt="" title="seinfeld160" width="150" height="163" class="alignright size-medium wp-image-262" /></p>
<p>First, Microsoft tried ads starring <a href="http://kara.allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/">Jerry Seinfeld and Bill Gates</a>. Next it tried ads starring <a href="http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/">anonymous Windows fans</a>.</p>
<p>Now, the next step? Why advertising starring anonymous Windows fans&#8211;created by anonymous Windows fans&#8211;of course.</p>
<p>MediaMemo likes the new batch, which are cobbled together from video clips that <a href="http://www.microsoft.com/WINDOWS/">Windows users uploaded themselves</a>.</p>
<p>But then again, MediaMemo has liked <em>all</em> of the ads that hotshot agency Crispin Porter + Bogusky has created for Microsoft (MSFT), and thinks that all of the blogosphere carping and cheering about the ads is a bit silly. </p>
<p>It&#8217;s also exactly what Crispin wanted us to do in the first place.</p>
<p>Anyway, see for yourself&#8211;and tell me what you think in the comments section (you&#8217;ll need to register to do so).</p>
<p>Full-length version:</p>
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<p>Mini version:</p>
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		<slash:comments>2</slash:comments>
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