Thursday, July 23, 2009
Is the AP Adding DRM to the News? Not Yet.
Here’s the next step in the Associated Press’s attempt to adapt to the reality of the Web: It’s going to try to keep tabs on its stories, photos and videos via a “news registry that will tag and track all AP content online to assure compliance with terms of use.”
At first blush, the AP’s description of the program sounds a lot like an attempt to implement digital rights management–a lock-and-key system–for the news. But at least in this iteration, that’s not the case.
It’s been a bad week for the venerable news service aggregator, which seemed hell-bent on confusing everyone about its Internet strategy. Time to sit down with VP Jim Kennedy, who explains that the AP does indeed have a strategy.
