Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
Let’s be honest. You’re not getting anything productive done with the rest of the day. Why not sit back and watch a couple of interesting ads before the weekend starts?
Earlier this year, an online publishing trade group promised to get its members to start running new, bigger, harder-to-ignore ads by July. So here they are: The Online Publishers Association says 37 sites, including the New York Times, The Wall Street Journal and CNN.com, will start selling the plus-sized ads this week. Now we’ll see if they work.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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