Tuesday, September 15, 2009
BusinessWeek’s Pitch to Investors: Buy Us, Then Fire Us
How do you sell a business magazine that lost $43 million last year? Convince buyers that they could fire 20 percent of the staff without missing a beat.
That’s part of the pitch Evercore Partners has been making to investors on behalf of McGraw-Hill, which wants to dump BusinessWeek. Look out, copy editors!






I don’t usually write about writers landing jobs, but I did want to point out that Jeff Bercovici, last seen writing the Mixed Media blog for Portfolio.com, has landed at DailyFinance, a site run by Time Warner’s AOL. Why do I care? Because it’s yet another sign that AOL is continuing to hire experienced writers and reporters to bulk up its sites as other publishers are slimming down or shutting down. And because it’s a nice change of pace from layoff stories.
Just because Roger McNamee of Elevation Partners is stepping down from the Forbes Media board, to be replaced by a cost-cutting expert, doesn’t mean more cuts are coming, says CEO Steve Forbes: “Various media outlets today noted that Roger McNamee of Elevation Partners has stepped off the Forbes Media board and that this portends an imminent round of additional cuts. It does not.” Here’s the complete internal memo.
My former co-workers at Forbes are convinced that another round of cuts–it would be the third since November–is coming to the publisher. This won’t assuage their fears: High-profile investor Roger McNamee of Elevation Partners is stepping down from Forbes board and giving his seat to a member of his company’s “cost-cutting team.”
More ripple effects from Tim Armstrong’s departure from Google to run AOL for Time Warner: Tom Phillips, Google’s director of search and analytics, is out. No word on whether he has a new job lined up, but he apparently won’t be joining Armstong and former Googler Jeff Levick at AOL. Still, the chatter is that Armstrong will bring over more Google vets before he’s done making over his team.
File this one under “hard to say it’s news”: Microsoft CEO Steve Ballmer says the company would consider more layoffs–if the economy falls off another cliff. Gotta credit him with consistency: He said the exact same thing a week ago.
Time Warner’s AOL can spin positive news out of the miserable results it offered up today. But Ann Moore, who runs Time Warner’s Time Inc. publishing business, will have a tougher time selling that story to investors and Time Warner executives. Will she need to make a second round of cuts?
Ad giant Omnicom reported that its revenue dropped 14 percent and profits declined by 21 percent in the last quarter, but investors are bidding up the stock in a down market. That’s presumably because the profit slump isn’t as bad as Wall Street expected. But maybe investors are buying some of the optimism CEO John Wren doled out–sparingly–during the company’s earnings call: He thinks stimulus spending could lead to more advertising spending by the end of the year.