Another “things are looking up, sort of, maybe” report from medialand: A survey of advertisers says that many of them intend to increase their spending in the coming months. Except for those who say they’re going to decrease spending. Bigger picture: A year ago, things started getting downright terrible, which is going to make it a lot easier to say that things have improved today.
Yes, this economic collapse is different than the dotcom blowup at the beginning of the decade. But there are some similarities. For instance, in 2002, Time Warner had to take a $54 billion write-down connected to its disastrous AOL deal. Today, the company has announced a $25 billion write-down, which is in part connected to… its disastrous AOL deal. Insult to injury: Time Warner is also paying for Lehman’s collapse.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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