Monday, October 12, 2009
Disney “Transitioning” Ideal Bite, Its $20 Million “Green” Lifestyle Newsletter
Ideal Bite, the green-flavored lifestyle newsletter business Disney bought in June 2008, faces an uncertain fate: Its parent company is shuttling the unit from one corporate silo to another and says it’s not sure what will become of it once that happens. Translation: The job market is going to see a few more resumes.




What’s the value of a service that takes a long Web address and makes it shorter–but doesn’t have a business model? Several million dollars, according to investors who have just sunk $2 million into bit.ly, a start-up incubated by the Betaworks gang.