Tuesday, October 27, 2009
NBC Grabs a High-Profile Blogger to Boost Its Local Site: Eater Co-Founder Ben Leventhal
Monday, October 12, 2009
Disney “Transitioning” Ideal Bite, Its $20 Million “Green” Lifestyle Newsletter
Ideal Bite, the green-flavored lifestyle newsletter business Disney bought in June 2008, faces an uncertain fate: Its parent company is shuttling the unit from one corporate silo to another and says it’s not sure what will become of it once that happens. Translation: The job market is going to see a few more resumes.
Friday, October 9, 2009
Exclusive: MySpace Gets a New Sales Boss–MTV Vet Nada Stirratt (Plus, an Internal Memo, Of Course!)
Employees at News Corp.’s MySpace have been waiting to find out who their new ad sales boss will be. And, here she is: Nada Stirratt, who until today was running digital sales for Viacom’s MTV Networks.
Stirratt has her work cut out for her. The struggling social networking site, HQed in Beverly Hills, has been trying to reboot its image, spur innovation in its product and, most of all, pull itself out of a too-long slump, even as longtime rival, Palo Alto, Calif.-based Facebook, has seen explosive growth.
Tuesday, September 22, 2009
More Money for Ad Tech: Rubicon Project Raises $9 Million
Start-ups whose business plans are based on selling advertising are having a very hard time raising money. But start-ups that want to make money by helping other people sell advertising? That’s another story.
Today’s example: Rubicon Project, a Los Angeles-based advertising-optimization start-up, has raised a $9 million C round led by Peacock Equity, the joint venture co-owned by GE Capital and GE’s NBC Universal.
Wednesday, June 10, 2009
CNN Embraces Social Media, a Bit Too Fondly
Hey, here’s some “process journalism” for you: Anyone know what happened at the Hulu board meeting in Los Angeles on Monday? Besides News Corp. digital boss Jon Miller taking his seat on the board? Inquiring minds want to know! In the meantime, enjoy Jon Stewart tearing apart CNN’s clumsy attempts to use Facebook and Twitter to augment its… reporting.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.







