Thursday, October 29, 2009
Mixed Signals From Meredith: Ad Sales Are Less Bad, but Still Lousy
So now that the economy is officially growing again, when will marketers start spending again? It can’t happen soon enough for ad-supported companies (and their employees). Today’s unpleasant news: Magazine heavyweight Meredith says things are getting better, but they’re still worse than last year, which was pretty bad to begin with.




Is Time Inc. building a Kindle Killer? Nope.

Newsflash: More data confirm that ad spending was really bad last year. But ad execs–at least those in certain industries–say things may be bottoming out this spring.
Condé Nast is shuttering its troubled Portfolio title and accompanying Web site. The publisher informed its staff of the decision at a meeting this morning. “The company is deeply grateful to Portfolio’s readers and for the broad support of marketers and executives all around the country,” says publisher David Carey.
If the Kindle is the iPod for books, do we need a Kindle for magazines and newspapers? I’d say no. But publishing heavyweight Hearst disagrees and is going to come out with an e-reader of its own, according to a published report.

U.S. News & World Report, which used to be a weekly news magazine, then a biweekly one and is now a monthly publication, is going to try producing a weekly magazine once again. Online. And it wants you to pay up to read it. I appreciate the effort, but I don’t see how this one pans out.
