So why is Twitter growing so fast, anyway? Bunch of reasons. But one of them is that the media–from lil’ ol’ bloggers like me to the most mainstream of mainstream media–keep promoting it, for free, via nonstop coverage. And when we’re not doing that, we Tweet ourselves. See for yourself.
Last week, AT&T and Federated Media debuted “March Tweetness,” a Twitter-endorsed page geared around the March Madness college basketball tournament. It was Twitter’s second attempt at what amounted to an advertising play, and I thought it looked modestly promising. And now it’s gone. At least temporarily. The problem? No one checked with the NCAA, which keeps a tight grip on any and all college sports trademarks.
Earlier this week, Twitter started rolling out its first ad experiment–an “ExecTweet” page, sponsored by Microsoft. Here’s the next one–a “March Tweetness” page, sponsored by AT&T.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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