Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
Earlier this year, an online publishing trade group promised to get its members to start running new, bigger, harder-to-ignore ads by July. So here they are: The Online Publishers Association says 37 sites, including the New York Times, The Wall Street Journal and CNN.com, will start selling the plus-sized ads this week. Now we’ll see if they work.
I’m a Sprint customer, so the wireless company knows where I live, how to find me online, what kind of phone I have and what I spend each month. And it knows my contract expires at the end of the month. So why isn’t it trying hard to keep me from the clutches of AT&T and its iPhone?
Last week, I noted that Internet ad spending had dropped five in the first three months of the year, and wondered when Web ads might rebound. Here’s a data point for optimists in the “soon, real soon” camp: Procter & Gamble, the world’s biggest marketer, is pouring more into Web ads than ever. Last quarter it increased its spending on Internet display ads by nearly 150 percent.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
Don't miss a post! Sign up for our Daily Email and get AllThingsD.com delivered each day.
Get columns, blogs and video from D and All Things Digital on your iPhone. Download now »
