So now that the economy is officially growing again, when will marketers start spending again? It can’t happen soon enough for ad-supported companies (and their employees). Today’s unpleasant news: Magazine heavyweight Meredith says things are getting better, but they’re still worse than last year, which was pretty bad to begin with.
A marketer offers to pay me per post. I don’t know whether to be flattered or offended.
Yet another addition to the Twitter ecosystem of companies based on the microblogging service, but that don’t pay it a dime: Pontiflex, which is trying to charge marketers for each Twitter user name it collects.
The traditional publishing business is grim, but if you broaden your perspective and look at the rest of the media business, things are starting to look… not horrible.
Granted, “not horrible” doesn’t equal “good times are here again.” But I keep hearing that the sickening decline in advertising spending has stopped, at least, and that some marketers are actually spending money again.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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