Measure This: Adobe Buys Web Traffic-Counter Omniture for $1.8 Billion

Peter Kafka — Tue, 15 Sep 2009 20:42:29 +0000

What do you do if you’ve got a grip on the Web/design software market? Expand into the Web measurement business, apparently. Adobe, whose Photoshop and Acrobat software offerings dominate the Web publishing business, will pay $1.8 billion to acquire Omniture, whose Web traffic measurement software is that industry’s standard.

Adobe (ADBE) is offering $21.50 in cash for each Omniture (OMTR) share. That’s a 25 percent premium over today’s closing price of $17.32–which includes a large run-up in the last few hours of the day, before trading was halted around 3:45 pm EDT. Good bet the folks at the Securities and Exchange Commission will take a look at that leap.

Release

ComScore: Cyber Monday Sales Up 15 Percent

Peter Kafka — Wed, 03 Dec 2008 15:38:30 +0000

As promised, here are the comScore (SCOR) Cyber Monday numbers: The Web measurement firm says sales increased 15 percent over last year’s totals (click on table to enlarge).

Taken together with numbers from Black Friday and last weekend, these are encouraging, but not conclusive, data that consumer spending for the holidays may not be quite as bad as predicted. And while that won’t solve the economy’s deep problems, it would constitute good news, which is in short supply.

This should also hearten potential investors in Amazon (AMZN), which increasingly looks like it will be one of the only clear winners this holiday season.

MediaMemo » measurement

Measure This: Adobe Buys Web Traffic-Counter Omniture for $1.8 Billion

ComScore: Cyber Monday Sales Up 15 Percent