Friday, November 20, 2009
Consumers: We Don’t Absolutely Hate Mobile Ads
Here’s your half-empty/half-full stat for the day: Four in 10 consumers don’t want to see ads on their phones. Is that good or bad for the nascent mobile ad business?
Tuesday, October 13, 2009
Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem
Last month, the New York Times was attacked by hackers who bought fake Web ads from the publisher. And one of the world’s biggest ad companies says that won’t be the last assault. But the solution runs counter to industry trends.
Tuesday, September 8, 2009
Is Media Spending Up? It Better Be.
Another “things are looking up, sort of, maybe” report from medialand: A survey of advertisers says that many of them intend to increase their spending in the coming months. Except for those who say they’re going to decrease spending. Bigger picture: A year ago, things started getting downright terrible, which is going to make it a lot easier to say that things have improved today.
Thursday, July 16, 2009
Viacom Says It Has Cracked the Web Ad Riddle, Using Lots of Web Ads
Web video publishers are desperately trying to figure out how to make money selling ads against their clips, but Viacom’s MTV Networks says it has figured it out: Use lots of ads in each clip!
Monday, May 18, 2009
Online Ad Snoop NebuAd Gives Up the Ghost. Who’s Next?
Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
Friday, May 15, 2009
Spring Fever? More Very, Very Cautious Optimism for Media.
The traditional publishing business is grim, but if you broaden your perspective and look at the rest of the media business, things are starting to look… not horrible.
Granted, “not horrible” doesn’t equal “good times are here again.” But I keep hearing that the sickening decline in advertising spending has stopped, at least, and that some marketers are actually spending money again.
Monday, December 15, 2008
Why You’re Losing Your Magazine Job
Everyone knows why magazine companies are shedding people left and right: They’re shedding ad dollars left and right. But sometimes a visual really does help drive the point home.
Thursday, November 6, 2008
Mobile Ads to the Rescue? Not for a While
There are plenty of people–from Google on down–waiting for marketers to start shoveling money into phone advertising. But it’s not going to happen in the next few years, as advertisers stick to markets they already understand.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
