How Much Worse Can the Ad Market Get? Just Wait.
Wednesday, October 29, 2008
Magazine Giant Meredith: Our Ads Are Lousy, Too
Why is Time Inc. planning on shedding six percent of its staff? The new numbers released by the magazine publisher behind titles like Ladies’ Home Journal offer a grim clue: Ad revenues are down 18 percent in the last year, and the next quarter looks equally bad.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.







