While Rupert Murdoch is busy thumbing his nose at Google, he is making more friendly overtures to other media players. Sources tell me his News Corp. may join the digital e-reader storefront that Time Inc. and other magazine publishers are putting together.
So now that the economy is officially growing again, when will marketers start spending again? It can’t happen soon enough for ad-supported companies (and their employees). Today’s unpleasant news: Magazine heavyweight Meredith says things are getting better, but they’re still worse than last year, which was pretty bad to begin with.
Why is Time Inc. planning on shedding six percent of its staff? The new numbers released by the magazine publisher behind titles like Ladies’ Home Journal offer a grim clue: Ad revenues are down 18 percent in the last year, and the next quarter looks equally bad.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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