The hackers who duped the New York Times into serving a bogus ad last week may be part of a growing trend. Or they may just be very active: Microsoft says it has been hit by a similar attack and is suing the people behind it.
But first the company needs to figure out who the culprits are.
An endless ad barrage may be enough to get you to sample Bing. But it can’t ensure you’ll like the results once you try it.
That’s the conclusion Citigroup’s Mark Mahaney reached after taking Microsoft’s new search engine for a spin and comparing it to Google’s and Yahoo’s. The result: Google still delivers better results most of the time. In 71 percent of searches, Google either supplied the most relevant answer or tied with other engines. Bing did that 46 percent of the time.
Nielsen caused a stir this week by releasing data that showed that 60 percent of Twitter users stop using the much-hyped service after a month. Under fire for the survey’s methodology, Nielsen has rerun its numbers–and ended up with the same result.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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