Web video publishers are desperately trying to figure out how to make money selling ads against their clips, but Viacom’s MTV Networks says it has figured it out: Use lots of ads in each clip!
One last Michael Jackson Web traffic story: Google says it received so many search queries with the late singer’s name on Thursday that it thought it was being targeted by an “automated attack.” Which meant that some visitors looking for Jackson info on Google News got an error message for about 25 minutes yesterday.
If this keeps up, I may have to modify my trustworthy “TV ads can’t buy you search share” axiom. Apparently, Microsoft’s gazillion-dollar campaign for Bing is working, at least in the short term: comScore says Microsoft continues to grab search share from Google.
Time Inc. still hasn’t figured out exactly how many people the magazine publisher will fire this fall — the 600 number reported earlier this week, we’re told, is a guesstimate. In the meantime there are plenty of high-level org chart changes, like the departure of Ned Desmond, a longtime Time Inc. vet who was most recent title was President of Time Inc. Interactive. Click through to read Time Inc. boss Ann Moore’s goodbye memo.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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