There are very good odds that there are going to be some very big deals happening in the media world in the next year or so. So this move makes a lot of sense: Former Time Warner CEO Dick Parsons is joining up with Providence Equity Partners, the private equity firm with a hankering for media investments.
Yet another addition to the growing list of programmers signing on to Comcast’s “On Demand Online”: CBS will join the cable provider’s trial program, which will allow subscribers to get Web access to shows they get on TV.
CBS will join previously announced partners Time Warner, which is offering up programming from its Turner channels and HBO; Liberty Media’s Starz, and smaller players like Scripps, Rainbow and A&E. The twist is that CBS is the only broadcaster to sign up for the trial.
Here’s Google’s sort-of answer to Hulu: A newly designed page to showcase TV shows and movies, along with new players and a new ad strategy. What’s not included: almost any first-run TV show or newly released movie. That’s the content that’s made Hulu successful and what’s also driven traffic to offerings from CBS and Disney’s ABC. You can’t accuse the Google guys of overselling this: In a press conference today, they described it as a “first step, a baby step.”
YouTube became the world’s biggest video site by giving people unlimited access to anything they wanted to see–as long as it was a few minutes long. But that hasn’t made much money for Google. New tack, which YouTube has slowly been adopting: Run longer stuff that will theoretically appeal to advertisers. Like, say, indie movies. Or shows from CBS. And now, a handful of movies from the MGM library, starring the likes of Chuck Norris (”Bulletproof Monk”) and Yul Brynner (”The Magnificent Seven”).
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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