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	<title>MediaMemo &#187; Michael Learmonth</title>
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	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>Hulu: Bigger, Friendlier. Still Missing Two Networks.</title>
		<link>http://mediamemo.allthingsd.com/20090312/hulu-bigger-friendlier-still-missing-two-networks/</link>
		<comments>http://mediamemo.allthingsd.com/20090312/hulu-bigger-friendlier-still-missing-two-networks/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 15:31:12 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Joost]]></category>
		<category><![CDATA[Michael Learmonth]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[Sling.com]]></category>
		<category><![CDATA[TV.com]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=5159</guid>
		<description><![CDATA[Lots of news emanating from Hulu today--but nothing ground-moving. That could still come in the near future: I keep hearing that the joint venture between NBC and Fox is getting close to a deal to bring ABC into the fold. But no confirmation yet. In the meantime, Hulu wants you to know that it's the biggest video site that isn't YouTube, and that it now boasts some social-network-like features.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-5165" title="hulu-punched" src="http://mediamemo.allthingsd.com/files/2009/03/hulu-punched-300x167.png" alt="hulu-punched" width="250" height="139" />Lots of news emanating from Hulu today&#8211;but nothing ground-moving. That could still come in the near future: I keep hearing that the joint venture between GE&#8217;s (GE) NBC  and News Corp.&#8217;s (NWS) Fox is getting close to a deal to bring Disney&#8217;s (DIS) ABC into the fold. But no confirmation yet. And no one seems hopeful that CBS (CBS) will come aboard anytime soon. (News Corp. is the owner of Dow Jones, which owns this Web site.)</p>
<p>In the meantime, Hulu wants us to know that:</p>
<ul>
<li>It&#8217;s now the biggest video site that isn&#8217;t Google&#8217;s (GOOG) YouTube, at least according to one count. Nielsen&#8217;s VideoCensus pegs the site&#8217;s February traffic at 309 million video views, which puts it ahead of News Corp.&#8217;s MySpace and Yahoo (YHOO). But as <a href="http://adage.com/digital/article?article_id=135187">AdAge&#8217;s Michael Learmonth</a> notes, it&#8217;s still not on the same playing field as YouTube, which generated 5.2 billion views during the same period.</li>
<li>It&#8217;s not just a video site, it&#8217;s a social network. Or at least, it now has some social-network-like features, like the ability to share favorite clips with your pals. TV.com, Sling.com, Joost, et al, do something similar. The good news is that Hulu lets you import connections from Facebook, MySpace, Google, etc. The bad news is that this won&#8217;t appease broadcast and cable TV executives who worry that Hulu takes eyeballs away from their offerings, despite what <a href="http://online.wsj.com/article/SB123681820436902703.html">someone told The Wall Street Journal today</a>.</li>
<li>Hulu users <a href="http://www.hulu.com/spotlight/huluawards">really, really like their &#8220;Saturday Night Live.&#8221;</a> The show&#8217;s clips accounted for nine of the ten most emailed clips in the last year and eight of the ten most viewed videos that were embedded in other sites. Like this one.</li>
<p><object width="350" height="202" data="http://www.hulu.com/embed/ZrGO-1QlXdp1X0WzmbLTVw" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/ZrGO-1QlXdp1X0WzmbLTVw" /><param name="allowfullscreen" value="true" /></object></ul>
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		<title>Google, T-Mobile, Give AOL a Hand and a Big Check</title>
		<link>http://mediamemo.allthingsd.com/20081110/google-t-mobile-give-aol-a-hand-and-a-big-check/</link>
		<comments>http://mediamemo.allthingsd.com/20081110/google-t-mobile-give-aol-a-hand-and-a-big-check/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 13:24:35 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[Michael Learmonth]]></category>
		<category><![CDATA[Platform A]]></category>
		<category><![CDATA[Research In Motion]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Time Warner]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=824</guid>
		<description><![CDATA[Apple, Research In Motion and Google are duking it out for consumers' smartphone dollars this fall. But here's an early winner: Time Warner's AOL, which has landed a $1 million contract to push Google's G1 phone for the next two days. 

Wireless carrier T-Mobile, which is selling the phone in the U.S., is launching a big push on AOL's Platform A ad network today. It has agreed to buy a billion impressions today and tomorrow.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/g1.jpg"><img class="alignright size-full wp-image-827" title="g1" src="http://mediamemo.allthingsd.com/files/2008/11/g1.jpg" alt="" width="171" height="297" /></a></p>
<p>Apple (AAPL), Research In Motion (RIMM) and Google (GOOG) are duking it out for consumers&#8217; smartphone dollars this fall. But here&#8217;s an early winner: Time Warner&#8217;s (TWX) AOL, which has just landed a giant contract to push Google&#8217;s G1 phone for the next two days.</p>
<p>Wireless carrier T-Mobile, which is selling the phone in the U.S., is launching a big push on AOL&#8217;s Platform A ad network today. It has agreed to buy a billion impressions today and tomorrow, reports <a href="http://adage.com/digital/article?article_id=132341">AdAge</a>.</p>
<p>Reporter Michael Learmonth talks to industry sources who think the buy could cost T-Mobile around $1.5 million, which would work out to a cost per thousand of $1.50. Ad folks I talk to think that number sounds high, and guesstimate that the CPM will be closer to the $1 to $1.10 range.</p>
<p>But no matter what the number is, the campaign will be a win for AOL. Anything approaching $1 million over two days will be well-received at the company, which saw <a href="http://mediamemo.allthingsd.com/20081105/online-meltdown-update-aol-ads-down-6-in-third-quarter/">ad revenues drop six percent in the last quarter</a>.</p>
<p>And the fact that AOL can offer an advertiser a billion impressions in two days also points out how the ad network business is <em>supposed</em> to work: Gather lots of Web sites and offer their combined inventory to advertisers, who can buy a lot of eyeballs at a discount. Now AOL just needs a lot more of these, fast.</p>
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