Here’s the counterpoint to Publicis’s mildly optimistic take on the ad market yesterday: Rival ad-holding company Interpublic Group’s report, which is mildly pessimistic. But the takeaway is the same: If things get better, anyone who’s not Google won’t see much real sign of it until next year.
The third-quarter results of ginormous advertising conglomerate Interpublic Group are out, and they’re really not that bad, considering that both the overall economy and the ad business have been sinking for most of the year.
But, as has become all too common in the sector: There are warnings of rocky seas ahead.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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