Poor John Squires. The Time Inc. SVP seems like an affable fellow. So what has he done to deserve this impossible task–figuring out a digital strategy for Time Warner’s publishing unit? Or, to put it in Time Inc. CEO Ann Moore’s words, figuring out “how to put the genie back in the bottle”?
No one you know visits AOL, but 109 million people go there every month. Who are they? Primarily 45 to 65-year-old women, says the ad agency working for AOL.com–which would like the portal’s core site to attract a slightly younger audience.
In October, Mahalo.com founder Jason Calacanis laid off staff at his human-powered search engine. Then he announced he was hiring engineers for a mysterious new “Project A.” Today he’s unveiling it: An “answers” service designed to compete with one of Yahoo’s most successful sites.
At least some of the Time Inc. employees awaiting their fate finally got some news today. Managing editors at five of the magazine group’s titles that employ Newspaper Guild members–Time, People, Sports Illustrated, Fortune and Money–sent out memos asking for volunteers for a buyout program. That will reduce headcount by about 100 people, but there will be more cuts coming over the next few days and weeks.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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