Thursday, April 9, 2009
It’s Official: YouTube, Universal Music Launching New Video Site
The world’s largest video site and the world’s biggest music company are joining up. Google’s YouTube and Vivendi’s Universal Music Group will be launching a new site, dubbed VEVO, which will highlight UMG’s videos. This is essentially what I’ve been calling “YouTube Music,” and it’s been in the works since last fall; in March I reported that the two sides had basically hammered out a deal. It’s a pretty big deal for YouTube, the music business, and the rest of the media world.
