It’s official: MySpace has closed on its acquisition of Imeem, the streaming music service. It is paying a fire-sale price of $1 million, sources familiar with the situation tell me, and could pay up to $7 million to $9 million in earn-outs for key employees, who will likely include CEO Dalton Caldwell. Investors like Sequoia and Warner Music Group had pumped at least $25 million into the venture.
Vevo, the music industry’s attempt to create a Hulu-like site for its music videos, will formally launch Dec. 8. The site, which is co-owned by Vivendi’s Universal Music Group, Sony’s music label and Abu Dhabi Media, will host a New York kick-off event that day.
Going, going, gone: The last of the Web 2.0 music services are dwindling away. The latest is Imeem, which is in the process of being purchased by MySpace, I’ve confirmed.
Haven’t heard a price yet, but I wouldn’t expect much, given that this deal, like the iLike purchase MySpace made earlier this year, is an “acqhire”–News Corp.’s social network/portal wants to buy Imeem for its “sales team, engineering, Snocap and other Imeem IP,” a person familiar with the transaction tells me.
Did Rupert Murdoch wait way too long to fix MySpace? It’s easy to get that impression from the News Corp. earnings call today.
The takeaway: The site is losing traffic and money and is going to get at least $100 million less from Google than it once thought. “It’s a work in progress,” News Corp. says, over and over again.
It’s easy to get the impression that everyone uses Twitter. And many people do! But new statistics indicate that four of five Web users are still Twitter-free. Worth keeping in mind as Google and Microsoft start plugging tweets into search results.
Well look at that: EMI Music Group, which had been working on a licensing deal with music start-up Grooveshark but ended up suing it instead, now has a licensing deal with Grooveshark after all.
Employees at News Corp.’s MySpace have been waiting to find out who their new ad sales boss will be. And, here she is: Nada Stirratt, who until today was running digital sales for Viacom’s MTV Networks.
Stirratt has her work cut out for her. The struggling social networking site, HQed in Beverly Hills, has been trying to reboot its image, spur innovation in its product and, most of all, pull itself out of a too-long slump, even as longtime rival, Palo Alto, Calif.-based Facebook, has seen explosive growth.
Google CEO Eric Schmidt used the opening moments of a New York City press conference to reinforce a message he’s been delivering for several weeks: The worst is over, things are looking up, and Google is spending accordingly.
Steve Ballmer says he doesn’t expect to do much search-related M&A, which makes sense since there’s little left to buy. But he may be willing to pay for search. Ask AOL.
You already know this, but it’s always good to be reminded: In online video, there’s YouTube, and then there’s everybody else. Today’s data point: ComScore’s August video report, which shows Google’s video site generating 10 billion views and owning 39.6 percent of the market. That’s 10 billion views, and that’s just counting Web surfers from the U.S. Factor in international visitors and…it would be a lot bigger.
Good news (potentially) for T. Rowe Price and the other investors plowing $100 million into the revenue-free start-up: The service’s users absolutely love clicking on ads, says a new study.
What happens to a start-up whose business never materializes? One option is to try to peddle the company based on the value of its human capital–aka the “acqhire.” Or would-be employers can simply wait for the start-up to flame out, then pick up the people they want on an a-la-carte basis. Did that just happen with Time Warner Cable and former Joost CTO Jason Gaedtke?
Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
The owner of The Wall Street Journal tries to convince other publishers join up and charge readers for online news. Tough job! Even tougher: Creating news worth paying for.
As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group.
Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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