Wednesday, August 19, 2009
MySpace Finishes Its AcqHire of iLike: Don’t Think Music, Think “Socialization of Content.” Plus! The Internal Memo.
Now that MySpace has finished its acquisition of iLike, what is it going to do with it? Don’t think music, MySpace CEO Owen Van Natta stressed in a press conference today, think about “socialization of content.”
What does that mean? It means the social network has spent $19.5 million on engineering talent to help overhaul its site.









The online classifieds Web site is shutting down its “Erotic Services” section under pressure from state and local officials from around the country. In its place, Craigslist will open an “adult” category. It promises to keep said area cleaner by having employees sweep it periodically for ads that are obviously soliciting prostitution, etc. It won’t keep Craigslist free of bad stuff, but it may make it harder to find.
Remember all the way back, a couple weeks ago, when everyone was talking about Twitter and Oprah and Ashton Kutcher and the millions of people who were joining Twitter every week? Turns out the majority of those new Twitterers–three out of every five–won’t be back in May. That’s a problem, says Web measurement service Nielsen.
MySpace CEO Chris DeWolfe is likely to be on his way out of the company he helped found, and News Corp., which bought the social network in 2005, has a single potential successor in mind. Sources say that person is former Facebook COO Owen Van Natta, who is currently CEO of music start-up Project Playlist. People familiar with the matter tell me that DeWolfe and News Corp., specifically new digital boss Jon Miller, are discussing a leadership change today.
Here’s a tiny bit of sunshine, via ComScore CEO Gian Fulgoni: E-commerce sales were up two percent in February. That’s not much, but it’s better than the fourth quarter of last year, when e-commerce sales declined for the first time ever, dropping three percent. Best-case scenario? “We might well have bottomed out with consumer spending.”
George Kliavkoff, who left his job as NBC Universal’s chief digital officer last year, has a new, similar-sounding gig: He’s going to work at at Hearst, where he’ll run digital operations for entertainment head Scott Sassa.