Thursday, September 17, 2009
Back for Yet Another Season: The “What Will GE Do With NBC?” Show
Even when the M&A market was shut down, Wall Street couldn’t stop speculating about GE’s intentions for its NBC Universal unit. And now that it’s deal-making time again, the chatter is getting very noisy.
Hence the flurry of coverage over yesterday’s remarks by Vivendi CEO Jean-Bernard Levy, in which he said…not very much.









Google has already shut down its radio and print advertising programs–because “they didn’t work well enough,” in CEO Eric Schmidt’s words. But the company is still hoping that its foray into TV pans out. Latest (small) milestone: The search giant is boasting that it has gotten marketers to commit “upwards of seven figures to buy ads” through its automated system.
The bad news for Jeff Zucker’s NBC Universal: The TV and movie powerhouse saw earnings drop 45 percent in the last quarter. The good news: The GE unit says that if you stripped out one-time costs, charges, etc., it would have only been down something like 15 to 25 percent. That’s right: For media conglomerates this quarter, down 20 percent is the new up.
George Kliavkoff, who left his job as NBC Universal’s chief digital officer last year, has a new, similar-sounding gig: He’s going to work at at Hearst, where he’ll run digital operations for entertainment head Scott Sassa.
Last month, Hulu yanked its content off of Boxee, the buzzy start-up that makes it easy to get Web video from your PC to your TV. Today, Hulu’s stuff is back on Boxee, but without Hulu’s permission. A victory for technology in the battle against dated business models and walled gardens? Sort of. But not a resounding one.

