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	<title>MediaMemo &#187; NBC.com</title>
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	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>Video of the Day: Tina Fey Channels Steve Jobs</title>
		<link>http://mediamemo.allthingsd.com/20090410/video-of-the-day-tina-fey-channels-steve-jobs/</link>
		<comments>http://mediamemo.allthingsd.com/20090410/video-of-the-day-tina-fey-channels-steve-jobs/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 14:56:04 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Fred Armisen]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Invisio]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[NBC.com]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[Tina Fey]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=6168</guid>
		<description><![CDATA[I get the feeling many folks aren't working today. Which means that those of who you are can probably sneak in an extra couple minutes to entertain yourselves with Web video. So here's Tina Fey on last night's episode of "30 Rock," doing her best Steve Jobs imitation.]]></description>
			<content:encoded><![CDATA[<p>I get the feeling many folks aren&#8217;t working today. Which means that those of who you are can probably sneak in an extra couple minutes to entertain yourselves with Web video. So here&#8217;s Tina Fey on last night&#8217;s episode of &#8220;30 Rock,&#8221; performing her homage to Apple (AAPL) CEO Steve Jobs:</p>
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<p>Entertaining. Like the cadence and the walk. But for my money, the best faux Steve is Fred Armisen, Fey&#8217;s old castmate on &#8220;Saturday Night Live.&#8221; Here he is touting the iPhone:</p>
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<p>Sadly, I can&#8217;t find Armisen&#8217;s best Jobs impersonation, where he introduced the iPod <a href="http://www.nbc.com/Saturday_Night_Live/segments/6686.shtml?id=1#imganchor">&#8220;Inviso.&#8221;</a> What&#8217;s up with that, NBC.com and Hulu?</p>
<p>UPDATE: <a href="http://www.setteb.it/">Fabio M. Zambelli</a> helpfully passes along this link to the <a href="http://www.tylkodesign.com/ddmovies/parodies/parodies_stevejobs_snl.mov">missing clip</a>. He also notes as many of our readers outside the U.S. do, that he can&#8217;t watch Hulu clips. The Hulu people say they&#8217;re working on it, Fabio!</p>
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		<title>Sarah Palin, Please Come Back! Hulu Traffic Drops in November</title>
		<link>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/</link>
		<comments>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 20:43:40 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[eyeballs]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Joost]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NBC.com]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[November]]></category>
		<category><![CDATA[Oak Investment Partners]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[The Onion]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[unique visitors]]></category>
		<category><![CDATA[Web site]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=2050</guid>
		<description><![CDATA[File under "interesting, but understandable": After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin--or the lack of her.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/sarah-palin.jpg"><img class="alignright size-full wp-image-2056" title="sarah-palin" src="http://mediamemo.allthingsd.com/files/2008/12/sarah-palin.jpg" alt="" width="250" height="175" /></a>File under &#8220;interesting, but understandable&#8221;: After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin&#8211;or the lack of her.</p>
<p>ComScore says that traffic to the joint venture between News Corp.&#8217;s (NWS) Fox  and GE&#8217;s (GE) NBC  fell 10.8 percent from October to November, dropping from 5.3 million unique visitors to 4.8 million. (Hulu&#8217;s PR team notes that ComScore&#8217;s separate &#8220;VideoMetrix&#8221; panel assigned a much bigger audience to the site last month: 2<a href="http://www.comscore.com/press/release.asp?press=2616">4 million uniques</a>. They haven&#8217;t put out November numbers yet but I&#8217;ll update when I get them).</p>
<p>ComScore (SCOR) says U.S. traffic at Google&#8217;s (GOOG) YouTube  also dropped that month, but by a much smaller margin&#8211;0.006 percent. And since YouTube is a global property, those numbers are less telling. Hulu, meanwhile, is a U.S.-only site (much to the dismay of blog commenters).</p>
<p>Apologies for not figuring out how to show you this data in graph form&#8211;I&#8217;ll figure it out eventually. For now, click to enlarge.</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2008/12/video-traffic-chart.png"><img class="alignnone size-full wp-image-2052" title="video-traffic-chart" src="http://mediamemo.allthingsd.com/files/2008/12/video-traffic-chart.png" alt="" width="350" height="31" /></a></p>
<p>This makes plenty of sense: Hulu was one of two places were you could (legally) see the &#8220;Saturday Night Live&#8221; Sarah Palin clips, which were huge sensations. The other one, NBC.com, dropped a whopping 50 percent&#8211;from 14.1 million to 7.2 million, comScore says.</p>
<p>And all sorts of Web sites that enjoyed a bump during the run-up to the election have tailed off a bit since then. ComScore says the Huffington Post, for instance, is down 20 percent&#8211; from five million uniques to four million. Presumably Oak Investment Partners was aware of that before <a href="http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/">it sank $25 million into the site last month</a>.</p>
<p>Meanwhile, Hulu still shows impressive growth. If I could have figured out how to create a graph, you&#8217;d see that Hulu has still had a huge run-up since March, when it left beta.</p>
<p>Speaking of beta, video site/blog punching bag Joost has logged its first full month of traffic since its Web video player became open to the public. ComScore pegs traffic at 1.1 million uniques; the company says that its data, which include global traffic, show 2.1 million.</p>
<p>Those aren&#8217;t huge numbers&#8211;I can think of several text-only blogs, which cost a lot less to build and operate than Joost&#8217;s site, that garner more eyeballs than that&#8211;but they&#8217;re not terrible either. Still, Joost has a lot of ground to catch up if it wants to give Hulu a run for its money.</p>
<p>Last but not least! Here&#8217;s an excellent clip from the smart folks at the Onion. It&#8217;s a month old, but news to me. Enjoy:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="202" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/blM286AzzgJYPbiZEab9Fw" /><embed type="application/x-shockwave-flash" width="350" height="202" src="http://www.hulu.com/embed/blM286AzzgJYPbiZEab9Fw" allowfullscreen="true"></embed></object></p>
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		</item>
		<item>
		<title>YouTube Votes Thumbs Down on "Saturday Night Live" Sans Tina Fey, Sarah Palin</title>
		<link>http://mediamemo.allthingsd.com/20081027/youtube-votes-thumbs-down-on-saturday-night-live-sans-tina-fey-sarah-palin/</link>
		<comments>http://mediamemo.allthingsd.com/20081027/youtube-votes-thumbs-down-on-saturday-night-live-sans-tina-fey-sarah-palin/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 11:47:33 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Democratic]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[George W. Bush]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NBC.com]]></category>
		<category><![CDATA[Republican]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[SNL]]></category>
		<category><![CDATA[Tina Fey]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[Will Ferrell]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=22</guid>
		<description><![CDATA[That was fast.

The recent resurgence of "Saturday Night Live," spurred by Republican VP candidate and Alaska governor Sarah Palin and her comic doppelgänger, Tina Fey, may already be over.

How do I know? Well, there's the gut check--I watched most of Saturday's show, which didn't feature Palin or Fey, and it was a snoozer (the absence of new mom Amy Poehler probably didn't help either).

But we can also gauge the reaction of Internet users, thanks to the good folks at TubeMogul, a small start-up that specializes in tracking Web video views.

And the results are not so good.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2008/10/snl-pic.jpg"><img class="size-medium wp-image-295 alignright" title="snl-pic" src="http://allthingsd.com/files/2008/10/snl-pic-300x188.jpg" alt="" width="180" height="113" /></a></p>
<p>That was fast.</p>
<p>The recent resurgence of "Saturday Night Live," spurred by Republican VP candidate and Alaska governor Sarah Palin and her comic doppelgänger, Tina Fey, may already be over.</p>
<p>How do I know? Well, there's the gut check--I watched most of Saturday's show, which didn't feature Palin or Fey, and it was a snoozer (the absence of <a href="http://popwatch.ew.com/popwatch/2008/10/amy-poehler-bab.html?iid=top25-20081027-Amy+Poehler+gives+birth+(to+%27a+little+baby+Sean+Penn%27%3F">new mom Amy Poehler</a> probably didn't help either).</p>
<p>But we can also gauge the reaction of Internet users, thanks to the good folks at <a href="http://www.tubemogul.com/">TubeMogul</a>, a small start-up that specializes in tracking Web video views.</p>
<p>While SNL's sketches this season have become watercooler hits in both legal form (NBC.com, Hulu) and not-so legal form (YouTube), this weekend's show isn't making an impact, at least so far: TubeMogul says YouTube users are only trying to post SNL clips at the rate of about one per hour, since the show aired Saturday night.</p>
<p>That's down from an average of about six per hour for the other shows SNL has aired this season.</p>
<p>Could it be that NBC--owned by GE (GE)--is just doing an extra-zealous job of keeping illegal copies of its clips off of a video site owned by Google (GOOG)? <em>Mmmmmmaybe</em>.</p>
<p>But probably not: Last Thursday's SNL special, which featured not only Tina Fey, but also show veteran Will Ferrell as President George W. Bush, was a huge YouTube hit, generating 9.5 videos per hour and 1.85 million views in 24 hours.</p>
<p>Meanwhile NBC.com's own data confirm that this weekend's show fell flat: The site says the two political clips posted below have generated a mere 460,000 views since Saturday.</p>
<p>Compare that to Thursday's <a href="http://kara.allthingsd.com/20081024/will-ferrell-as-dubya-on-the-hot-lady-and-the-tiger-woods-guy/">showstopper</a>, currently at 1.5 million and counting.</p>
<p>I'd bet the remainder of our 401(k) that SNL's staff and cast are going to vote for Democratic presidential candidate Sen. Barack Obama next month.</p>
<p>But the bean counters behind the show are obviously rooting for the ticket of Sen. John McCain and Palin.</p>
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