Google has already shut down its radio and print advertising programs–because “they didn’t work well enough,” in CEO Eric Schmidt’s words. But the company is still hoping that its foray into TV pans out. Latest (small) milestone: The search giant is boasting that it has gotten marketers to commit “upwards of seven figures to buy ads” through its automated system.
The traditional publishing business is grim, but if you broaden your perspective and look at the rest of the media business, things are starting to look… not horrible.
Granted, “not horrible” doesn’t equal “good times are here again.” But I keep hearing that the sickening decline in advertising spending has stopped, at least, and that some marketers are actually spending money again.
Mystery solved, sort of: AT&T is taking the blame for crippling the SlingPlayer iPhone app. The company’s rationale: The iPhone’s too powerful, and our network isn’t powerful enough.
The Associated Press is fed up with… the Internet, apparently. And it’s going to do… something about it. At the news-gathering co-op’s annual meeting today, AP chairman Dean Singleton let rip a sort of hellfire-and-brimstone speech in which he announced the AP’s vague plans to stop unnamed scoundrels from making money from their work.
Unstated but obvious public enemy number one: Google.
Everyone who wondered why Randy Falco and Ron Grant were still running AOL finally got an answer today: Time Warner was lining up their replacement. Google sales chief Tim Armstrong becomes chairman and CEO of the troubled Web property, effective immediately.
CBS paid $1.8 billion for CNET last summer, and today it is dealing with the consequences: A re-org and layoffs. CBS execs won’t release a total for the number of people fired, so news will be coming out in piecemeal fashion for some time. In the meantime, here’s CBS Interactive’s new corporate structure, detailed in an internal memo distributed late today.
BlogHer, a women’s ad network/publishing network and conference organizer, is cutting the amount it pays to its blog partners by 10 percent. That’s really sort of a double cut, since the blog owners/writers in its network get paid based on the ads BlogHer can sell, and ads are already under pressure.
Yet another sign that even mighty Google feels unnerved by the slowdown: A “Hey! Don’t Forget About Us!” note sent out to its AdSense customers.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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