Is the newspaper advertising slump about to end? Nope. But it’s continuing to get a little bit less awful.
A survey of some of the remaining analysts covering the industry, as well as people who actually work in it, concludes that Q3 ad revenue will be down 25 percent. Awful by any standard except those of this year: Q1 was down 28.3 percent and Q2 was 29 percent.
The hackers who duped the New York Times into serving a bogus ad last week may be part of a growing trend. Or they may just be very active: Microsoft says it has been hit by a similar attack and is suing the people behind it.
But first the company needs to figure out who the culprits are.
Daylife, a news aggregator that launched a few years ago with a good deal of hype but has since retreated to the back pages, has landed another investor: Getty Images has bet $4 million on the company, which has raised some $12 million to date.
There are very good odds that there are going to be some very big deals happening in the media world in the next year or so. So this move makes a lot of sense: Former Time Warner CEO Dick Parsons is joining up with Providence Equity Partners, the private equity firm with a hankering for media investments.
How do you sell a business magazine that lost $43 million last year? Convince buyers that they could fire 20 percent of the staff without missing a beat.
That’s part of the pitch Evercore Partners has been making to investors on behalf of McGraw-Hill, which wants to dump BusinessWeek. Look out, copy editors!
How did the New York Times end up serving a fake–and potentially dangerous–ad from its NYTimes.com site over the weekend? It got paid to do it by someone masquerading as a legitimate ad buyer.
Here’s a front-page story the New York Times would rather not be running: The paper is warning readers to be aware of bogus ads running on its Web site.
The paper says “some readers” have seen unauthorized pop-up ads promoting antivirus software on NYTimes.com, and warns visitors who see the ad not to click on it but to restart their browsers instead. While the Times doesn’t spell this out, it has likely had its site hijacked by a “malware” scammer who is trying to trick visitors into installing pernicious software onto their hard drives.
The cash-strapped New York Times, which has put the Boston Globe and its other New England properties up for sale, wants you to know that it’s in no way having a fire sale. Boston Globe employees appeared to have taken that message at face value.
Sony did indeed have a bit of news to announce at the New York Public Library: Its most direct challenge to Amazon’s Kindle to date. Like the Kindle, the “Daily” reader will feature a wireless connection–Sony will use AT&T, while Amazon uses Sprint. And unlike current versions of the Kindle, the Sony device will feature a touchscreen.
But it will come at a price: The device will retail in December for $399. That’s $100 more than the current price of Amazon’s Kindle 2. And that price point is almost certain to drop in coming months.
The owner of The Wall Street Journal tries to convince other publishers join up and charge readers for online news. Tough job! Even tougher: Creating news worth paying for.
Have you bought a Kindle? Do you plan on buying a Kindle? If you answered yes to either question, you’re part of a not-that-small group: JP Morgan estimates that some 10 million Americans either own one of Amazon’s e-book readers or plan to get one soon. Meanwhile, whatever happened to Amazon’s plan to bundle newspaper subscriptions with its DX reader?
The paper’s Internet operations used to be a bright spot. But last quarter Web advertising dropped more than 15 percent. What gives?
We saw a mini-rally in newspaper shares yesterday, based on the notion that the worst may be over for the industry. But the New York Times’s Q2 results are pretty inconclusive:
The publisher was able to take a big chunk out of costs, but revenue kept plunging, and Web ads dropped by more than 15 percent. The paper did say, though, that things got less bad as the quarter progressed, and that they’ll get slightly less bad next quarter, too.
Be very careful about reading too much into this. But for what it’s worth, several newspaper publishers are now announcing that things are looking…“up” is the wrong word. Let’s try “less bad.” And let’s see what the New York Times has to say tomorrow.
Twitter has weighed in on the hacker who rooted through the company’s files and on the Web sites that published some of the stolen info. The short version: Don’t blame Google for our security problems; we need to use better passwords. But do be careful about publishing hacked data; we’re talking to our lawyers. “Bring it on,” says Gawker.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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