The publisher delivered a pleasant earnings surprise yesterday by cutting costs. Now it’s hoping for a revenue bump, if advertisers will play along.
The New York Times announced plans to cut eight percent of its newsroom payroll this week, citing “economic thunderstorms,” which suggested that this morning’s earnings results were going to be particularly unpleasant. Surprise! They’re not that awful, at least by the diminished standards of the newspaper industry.
Want access to the Washington D.C. elite? The city’s hometown paper is happy to arrange that for you provided you’re willing to pay between $25,000 and $250,000. The caveat: That fee won’t include access to the Washington Post’s editorial staff. But I bet that will change sooner than later.
Never say never: Condé Nast, which is closing down its Portfolio business magazine, has decided not to turn off the lights at Portfolio.com. Instead, it is shifting control of the Web site–essentially, the Portfolio.com address and a couple years of archived content–over to American City Business Journals, its corporate cousin in the Advance Publications family.
I’m still on record predicting the demise of seattlepi.com–the online-only zombie version of the erstwhile Seattle Post-Intelligencer. My gut is that even though the Hearst-owned site has an edit staff 80 percent smaller than its predecessor paper, it still won’t be able to generate enough traffic and advertising to cover its costs. But while Hearst isn’t ready to declare victory, it does say that the first two months of seattlepi.com’s life have been “encouraging.” Via a press release, Hearst offers up a bevy of traffic stats that show the site has grown even as its staff has shrunk. Hearst doesn’t offer up any info about revenue, but does say that its “sales and marketing team is highly energized.” Good start.
Yesterday the New York Times won five Pulitzer Prizes and executive editor Bill Keller took a well-deserved victory lap with a speech that reportedly had his newsroom in tears. But for better or worse, none of that matters to investors, who are trying to figure out what the company’s long-term prospects look like. In the near term, they look terrible.
In the first three months of this year, the company saw ad sales drop 27 percent, and the Internet no longer helps: Web ad sales were down 6.1 percent. The company says to expect more of the same, for a while.
Last year, New York Times executive editor Bill Keller told the newspaper’s newsroom that he would try very hard to not fire any of them. But he didn’t say anything about pay cuts. The Times today announced that it would be cutting salaries of its nonunion employees from 2.5 percent to 5 percent, and that it would be asking for “similar” cuts from its unionized newsroom workers “in a spirit of shared sacrifice and as a way to otherwise avoid layoffs in the newsroom.” It has also laid off 100 employees from its business operations.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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