Is there anything you people won’t watch online? Doesn’t look like it, based on the newest Web video numbers from Nielsen. While stats show that the overall size of the Internet video audience has increased by 12 percent in the last year, the amount of video consumed has shot up 25 percent.
Sure, you’re watching lots of video on the Web. But that doesn’t mean you’re cutting back on your boob-tube time. At least not yet.
Videogame players are spending more time playing videogames than ever. But that won’t do the videogame business much good unless those players actually start buying new games again.
Poor John Squires. The Time Inc. SVP seems like an affable fellow. So what has he done to deserve this impossible task–figuring out a digital strategy for Time Warner’s publishing unit? Or, to put it in Time Inc. CEO Ann Moore’s words, figuring out “how to put the genie back in the bottle”?
A new salvo from the “TV isn’t dead, it’s bigger than ever” crowd: Another study that argues that given the choice, most people spend most of their time with their eyes glued to their TV sets, not their laptops. It may even be true, for now.
One big reason why very few ad dollars have yet to make their way from television to the Web, even though online video is booming: TV viewing isn’t shrinking. Yet. Nielsen says more Americans are watching TV than ever before–up 1.2 percent in the last quarter–and they’re spending more time watching TV, too–that’s up 1.9 percent, to a staggering 153-plus hours per month.
Nielsen caused a stir this week by releasing data that showed that 60 percent of Twitter users stop using the much-hyped service after a month. Under fire for the survey’s methodology, Nielsen has rerun its numbers–and ended up with the same result.
Remember all the way back, a couple weeks ago, when everyone was talking about Twitter and Oprah and Ashton Kutcher and the millions of people who were joining Twitter every week? Turns out the majority of those new Twitterers–three out of every five–won’t be back in May. That’s a problem, says Web measurement service Nielsen.
Lots of news emanating from Hulu today–but nothing ground-moving. That could still come in the near future: I keep hearing that the joint venture between NBC and Fox is getting close to a deal to bring ABC into the fold. But no confirmation yet. In the meantime, Hulu wants you to know that it’s the biggest video site that isn’t YouTube, and that it now boasts some social-network-like features.
As predicted, Sam Zell’s Tribune Co. has filed for Chapter 11 bankruptcy protection. In the company’s initial filing, it lists assets of $7.6 billion and $12.9 billion in liabilities. Much of that debt belongs to big banks, of course–J.P. Morgan has more than $1 billion by itself. But Tribune owes lots of money to lots of media companies, too.
Web traffic to the top online shopping sites jumped 10 percent on Cyber Monday compared to last year, says Nielsen Online. So what does that mean? Nothing, really: Assuming the data are accurate, we still don’t know how much people actually spent, and what they spent it on. We’re likely get a few more pieces of the puzzle today, when/if comScore comes out with its online commerce numbers. But the most important data are still locked away in retailers’ databases, and that stuff won’t be public for some time.
It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
Don't miss a post! Sign up for our Daily Email and get AllThingsD.com delivered each day.
Get columns, blogs and video from D and All Things Digital on your iPhone. Download now »
