<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MediaMemo &#187; November</title>
	<atom:link href="http://mediamemo.allthingsd.com/tag/november/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
	<lastBuildDate>Mon, 23 Nov 2009 19:38:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Sarah Palin, Please Come Back! Hulu Traffic Drops in November</title>
		<link>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/</link>
		<comments>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 20:43:40 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[eyeballs]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Joost]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NBC.com]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[November]]></category>
		<category><![CDATA[Oak Investment Partners]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[The Onion]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[unique visitors]]></category>
		<category><![CDATA[Web site]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=2050</guid>
		<description><![CDATA[File under "interesting, but understandable": After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin--or the lack of her.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/sarah-palin.jpg"><img class="alignright size-full wp-image-2056" title="sarah-palin" src="http://mediamemo.allthingsd.com/files/2008/12/sarah-palin.jpg" alt="" width="250" height="175" /></a>File under &#8220;interesting, but understandable&#8221;: After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin&#8211;or the lack of her.</p>
<p>ComScore says that traffic to the joint venture between News Corp.&#8217;s (NWS) Fox  and GE&#8217;s (GE) NBC  fell 10.8 percent from October to November, dropping from 5.3 million unique visitors to 4.8 million. (Hulu&#8217;s PR team notes that ComScore&#8217;s separate &#8220;VideoMetrix&#8221; panel assigned a much bigger audience to the site last month: 2<a href="http://www.comscore.com/press/release.asp?press=2616">4 million uniques</a>. They haven&#8217;t put out November numbers yet but I&#8217;ll update when I get them).</p>
<p>ComScore (SCOR) says U.S. traffic at Google&#8217;s (GOOG) YouTube  also dropped that month, but by a much smaller margin&#8211;0.006 percent. And since YouTube is a global property, those numbers are less telling. Hulu, meanwhile, is a U.S.-only site (much to the dismay of blog commenters).</p>
<p>Apologies for not figuring out how to show you this data in graph form&#8211;I&#8217;ll figure it out eventually. For now, click to enlarge.</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2008/12/video-traffic-chart.png"><img class="alignnone size-full wp-image-2052" title="video-traffic-chart" src="http://mediamemo.allthingsd.com/files/2008/12/video-traffic-chart.png" alt="" width="350" height="31" /></a></p>
<p>This makes plenty of sense: Hulu was one of two places were you could (legally) see the &#8220;Saturday Night Live&#8221; Sarah Palin clips, which were huge sensations. The other one, NBC.com, dropped a whopping 50 percent&#8211;from 14.1 million to 7.2 million, comScore says.</p>
<p>And all sorts of Web sites that enjoyed a bump during the run-up to the election have tailed off a bit since then. ComScore says the Huffington Post, for instance, is down 20 percent&#8211; from five million uniques to four million. Presumably Oak Investment Partners was aware of that before <a href="http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/">it sank $25 million into the site last month</a>.</p>
<p>Meanwhile, Hulu still shows impressive growth. If I could have figured out how to create a graph, you&#8217;d see that Hulu has still had a huge run-up since March, when it left beta.</p>
<p>Speaking of beta, video site/blog punching bag Joost has logged its first full month of traffic since its Web video player became open to the public. ComScore pegs traffic at 1.1 million uniques; the company says that its data, which include global traffic, show 2.1 million.</p>
<p>Those aren&#8217;t huge numbers&#8211;I can think of several text-only blogs, which cost a lot less to build and operate than Joost&#8217;s site, that garner more eyeballs than that&#8211;but they&#8217;re not terrible either. Still, Joost has a lot of ground to catch up if it wants to give Hulu a run for its money.</p>
<p>Last but not least! Here&#8217;s an excellent clip from the smart folks at the Onion. It&#8217;s a month old, but news to me. Enjoy:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="202" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/blM286AzzgJYPbiZEab9Fw" /><embed type="application/x-shockwave-flash" width="350" height="202" src="http://www.hulu.com/embed/blM286AzzgJYPbiZEab9Fw" allowfullscreen="true"></embed></object></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New York Times: Our Digital Ads "Could Be Under Great Stress"</title>
		<link>http://mediamemo.allthingsd.com/20081209/new-york-times-our-digital-ads-could-be-under-great-stress/</link>
		<comments>http://mediamemo.allthingsd.com/20081209/new-york-times-our-digital-ads-could-be-under-great-stress/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 21:20:18 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[About.com]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cash crunch]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[cost-per-click]]></category>
		<category><![CDATA[December]]></category>
		<category><![CDATA[digital revenue]]></category>
		<category><![CDATA[display ads]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[Janet Robinson]]></category>
		<category><![CDATA[Martin Nisenholtz]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[November]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[search ads]]></category>
		<category><![CDATA[UBS]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1899</guid>
		<description><![CDATA[The Times says its core Web ad business--selling display ads on its pages--fell off in November, has gotten worse this month and could really be in trouble next year. But About.com is holding up comparatively well.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/newspaperless.jpg"><img class="alignright size-full wp-image-1903" title="newspaperless" src="http://mediamemo.allthingsd.com/files/2008/12/newspaperless.jpg" alt="" width="250" height="174" /></a>A glum quartet of New York Times (NYT) executives appeared at the UBS media conference today to repeat <a href="http://mediamemo.allthingsd.com/20081209/new-york-times-november-was-terrible-but-we-have-our-debt-problems-under-control/">what they had already said via press release</a> this morning: <em>Business is grim, but we&#8217;re sure we&#8217;ll be OK. Also, anyone want to lend us money?</em></p>
<p>There was just a glimmer of news at the event, though it wasn&#8217;t surprising or pleasant: The Times&#8217;s Web business is falling away, day by day.</p>
<p>Digital head Martin Nisenholtz said revenue at his unit had been OK until the last two months of the year, but that there had been &#8220;softness in November, accelerating into December&#8230;next year is going to be a different year, by a fairly profound margin.&#8221;</p>
<p>Bear in mind that the Times&#8217;s digital performance pre-November was grim to begin with&#8211;digital revenue grew just 4.3 percent in October&#8211;and it becomes possible to imagine that digital revenue will <em>decrease</em> for at least part of 2009.</p>
<p>Nisenholtz didn&#8217;t do anything rash like attach any numbers to his comments, but he did add a little bit of color: His About.com unit, which is boosted by cost-per-click/search ads, is still doing OK-ish. But the business of selling display ads to Times Web sites is getting pummeled, and could be &#8220;under great stress&#8221; next year, he says.</p>
<p>So if About.com is doing (comparatively) well, why not sell that asset to help the paper escape its cash crunch? I asked CEO Janet Robinson that question after the event. She did everything but insist that the paper would never part with About.com, and praised it up and down&#8211;&#8220;an extremely important part of our digital future,&#8221; etc.</p>
<p>But given a couple chances to do so, she never explicitly ruled out a sale. Given the paper&#8217;s position, I don&#8217;t think she can.</p>
<p>[<em>Image Credit: 1962 NYC Newspaper Strike photo from <a href="http://images.google.com/hosted/life/l?imgurl=0faefee518c02fda&amp;q=newspaper+source:life&amp;ei=y94-Sd7nGIfINLCWqPQO&amp;sig2=DTPTprQ3VvfyejPLjQIEdw&amp;usg=__ALPPBVyBJ0ntRhkBUj_4F5zz-m0=&amp;prev=/images%3Fq%3Dnewspaper%2Bsource:life%26hl%3Den">Life/Google archive</a></em>)</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://mediamemo.allthingsd.com/20081209/new-york-times-our-digital-ads-could-be-under-great-stress/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
