Time Warner CEO Jeff Bewkes and Comcast CEO Brian Roberts will announce this morning that their two companies are linking up for a trial of an “authentication” effort. That means a handful of cable subscribers will get online access to Time Warner TV shows that have been previously kept off the Web. The idea is to protect cable subscription revenues by giving pay TV subscribers–but only subscribers–Web access to all the shows they get on TV. It’s a simple idea, but making it a reality will be very, very complicated.

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A licensing dispute means Warner Music Group can’t promote a new album by one of its biggest acts on the world’s biggest video site. But you can still find Green Day videos on the site, if you know where to look. What gives?

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Do you love college basketball but hate Microsoft? Then CBS has a tough choice in store for you next month. That’s because the network will be delivering its March Madness coverage using Redmond’s Silverlight streaming media technology, which for some reason stirs apoplectic emotions among a subset of tech zealots.

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The Washington Post Company’s Q3 report card is bad. But it’s better than the last one the troubled newspaper and education company earned. And yes, you have to be in the media business to look at a seven percent yearly decline in revenue, which is what Wapo’s newspaper group recorded, as a positive. But that decrease is indeed better than Q2, when newspaper revenues were down 13 percent.

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